Its goal is to understand the relation between colors and emotions and how different colors influence our daily decisions. In short, color psychology examines how colors affect our behavior. How to use the psychology of color in marketing to build your brandįeeling excited about all the sales you’ll make thanks to choosing the right colors? Read on!įirst, let’s get familiar with two main concepts: color psychology and color theory.How colors affect our emotions and behavior.What are the most common color associations.Luckily, it’s a pretty interesting subject, plus your knowledge of color theory will help you outside of your business, too (think choosing the right outfit or decorating your home). ![]() ![]() It’s an absolute must that you harness the power of color meanings! You may have already heard such things as “blue is the color of trust” and “red is the color for passion.” Colors and their psychological effects can make or break your first impression as a brand. Did you know that we make up to 90% of our snap judgments on products based on their color alone? That’s huge and the main reason why you should keep on reading.
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