![]() ![]() A lack of planogram compliance can lead to lost sales, customer frustration, out-of-stocks and excess inventory. However, merchandisers (who own the planograms) often find that their instructions aren’t always executed properly, and that their planograms are mis-executed in the “realograms” - which is a term that describes how a shelf is ultimately set up at the execution level. From optimizing placement heights and facings to pinpointing the proper arrangements for aesthetic appeal, companies leverage planograms that instruct store-level stockers exactly how to set up their shelves and displays for customer satisfaction, vendor terms and conditions, on-shelf availability and more. Companies are constantly trying to master the art of a perfectly organized retail shelf.
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